Record

RepositoryUniversity Archives and Special Collections Centre
Reference NumberSK/12/5/18
TitleMcCall's Magazine - Advertising Promotion
DescriptionCorrespondence, memoranda and notes concerning an advertising promotion in McCall's magazine, a monthly American magazine for women, in its March 1968 issue. Called 'A Taste for Today, A Talent for Tomorrow' about life in the future, it will feature the film strongly. Included are lists of companies seen in the film, internal memoranda at McCall's about MGM's promotion campaign, letters between magazine executives, Roger Caras and Benn Reyes concerning a showing of rushes of the film in the United States, as well as letters from the magazine to companies inviting them to take part in the promotion. There are also three copies of the eventual March issue.
Date14 Apr 1967-26 Feb 1968
Extent1 file
LevelFile
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