Record

TE - Tom Eckersley Collection
- 1 - Commercial advertising work

Repository	University Archives and Special Collections Centre
Reference Number	TE/1/23
Title	The British Aluminium Co Ltd
Description	The un-mounted poster features the slogan 'Aluminium increases passenger capacity of under floor-engine vehicles' in black, all other text is also black. The image shows an open-top double decker bus in block colours of smoky blue and white. A block of burgundy runs across and out of the second floor, stylised heads in white and yellow are in the upper windows. The background is orangey red with a white border. Measures, 39.9cm by 28.4cm. The first mounted poster features the slogan 'Aluminium reduces tyre wear' in black, all other text is also black. The image shows a stylised vehicle in pale blue and white on a green wash background, with a black tyre and red hub cap and a stylised driver in white. Measures, 30.6cm by 22.5 cm. The second mounted poster features the slogan 'Aluminium increases carrying capacity' in black, all other text is also in black. The image features a stylised pale blue lorry with driver in white, overlaying the lorry is a shape in pale blue, inside this are two overlapping red elephants, black where the overlap occurs, all on a khaki wash background. Measures, 31.3cm by 23.3cm. The third poster features the slogan 'Aluminium reduces fuel consumption' in black test. The image features the outline of a double decker bus in pale blue on a purple background, with a smaller overlaying image featuring a red fuel bottle showing a guage and a smiling face. The fouth poster features the slogan 'Aluminium increases payload' in black. The background is grey and the image feautres two red coloured weights showing smiling faces within a black coloured block, overlaying a pale blue structure. There are two copies of this poster. The fifth poster features the slogan 'Embossed aluminium panelling eliminates painting' and features the image of a fireman painting a red coloured stripe on a grey coloured fire truck, on a pink background. All posters are signed Eckersley.
Date	c1950s
Term	Advertising
Term	Graphic design
Related Material	Ephemera: 096; 095. Illustration; 030.
Extent	5 items [2 mounted].
Level	Item