| Repository | University Archives and Special Collections Centre |
| Reference Number | TE/1/2/1 |
| Title | 'Please pack parcels very carefully' |
| Description | The file contains a series of four posters featuring the slogan 'Please pack parcels very carefully', the campaign ran between the winters of 1957-1959. There is also a fifth featuring the slogan 'properly packed parcels please' advertising leaflets on packing, c1957-1959, mounted.
Each one has the same layout but with a different central motif: a broken porcelain cat with red flowers on it; a broken porcelain dog with black spots; a broken porcelain pig with green ivy leaves on it; a broken porcelain mug, in the style of the Staffordshire characters mug; and a girl holding a dolly. Each broken item has a tear drop falling and sits in parcel paper and string, except TE/1/2/1 which has no tears but a smile to imply safe delivery. The background colours also vary (in the same order as above): forest green; red; magenta; lime green; and olive green. The background has the appearance of brush strokes, except for TE/1/2/1v which is solid colour. Shading has been used to highlight portions of the central designs, except for TE/1/2/1v. All the text is in white with Eckersley's signature and the 'GPO' trademark in the bottom right hand corner (except TE/1/2/1i where it is in the left and TE/1/2/1v where there is no logo). All measure, 73.5cm by 92cm. TE/2/2i printed by W&S Ltd, all others by J&Co Ltd. |
| Date | 1957-1959 |
| Related Material | Images: 019; 097; 020; 021. |
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| Extent | 5 items. |
| Level | File |
| Access Conditions | Only the digital image can be accessed, for preservation reasons. |
Show related Persons records.
Persons
| Code | View related Person's records | Dates |
| DS/UK/47 | Eckersley; Tom (1914-1997); Graphic designer and educator | 1914-1997 |