[Mike] Kaplan The file contains information on advertising including: reports on newspaper adverts; costings; some alternative advertising copy featuring Alex drinking milk plus [moloko] with cover letter, 25 May 1972; advertising restrictions, including a list of cities with restrictions; copy of advanced advert for the 'New York Times'; details of which campaign was used where [story-in-pictures or violence];and a letter from Thomas Allen, 'The Long Island Catholic', 17 Jul 1972 regarding a possible feature. Kaplan was promotion co-ordinator. 1972