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RepositoryUniversity Archives and Special Collections Centre
Reference NumberUAL/OH/2/1
TitleMaggie Norden
DescriptionInterview with Maggie Norden, Director of Communications Media at London College of Fashion.

The interview can be accessed in QuickTime Movie and Waveform Audio formats, and a transcript is also available.

Interview description:

Video 1 [00:00] Maggie Norden; LCF. [00:34] Background in broadcast journalism; sharing industry expertise; student at Carnaby Street; Capital Radio. [02:38] Changes to syllabus; freelance lecturer; visual attraction of LCF. [03:54] LCF as a hybrid; Barratt Street; developing media skills; began on Fashion Journalism course; Course Director of BA Fashion Promotion; differences with LCC; LCF as good workplace. [06:38] Current role; Creative Director: Media; pioneer in unusual catwalk shows; industry work; increasing diversity. [08:43] Campaigning; LCF about change; archive at LCF; fashion shows as culturally-led; changes in millennium; sustainability; technological changes. [11:18] Collaborative community; conversation; theming projects; mischief in syllabus; more competitive with colleges in past; difficulties of different sites; partnering with peers easier; innovation. [14:12] Collaborative as academics; shared diary; application for university status; LCF as unique; centenary; fashioning the future slogan. [17:04] Discusses history and archives; training students for research; range of objects for teaching in library; linking with Kubrick archives; Missoni archive; high definition scanning. [20:10] Own research interests; Robin Day; Martin Parr; Communities of Practice; learning more about staff interests; development of project; discusses future of project. [23:47] Development of internal/external relations; branding; industry projects; personal work; benefit of projects to students. [27:20] Importance of industry briefs; collaboration of disciplines; attitude to creativity; selecting work. [29:32] Alumni relationships; current industry insight; comments about herself; student commitments. [31:33] Discusses National Student Survey; alumni memories; changing teaching practices; building confidence; mediating; changing approaches. [34:38] Discusses self-reflection; learning outcomes; Grayson Perry; optimised self; negotiating bespoke projects; challenge of stimulation; interrogative approach. [39:00] Changes to UAL; ongoing review; art in crisis; success in planning for future; expanding stereotype; international; localism; sustainability; podcasts; politics and activism. [41:58] UAL as modern; authenticity; provenance; cross-collaboration; online booking schedule; sharing resources; events and arts. [45:27] Differentiation of courses; mischief in syllabus; parties; rules. [48:19] Emotional importance; future of education; holistic; better lives; move to Stratford; partner institutions; new facilities; importance of play. [51:26] Legality as important; fundraising; ethics in collaboration; projects across colleges; transformation of students; compromise. [55:16]
Date11 Apr 2016
CreatorRosa Kurowska-Kyffin
Extent1 audiovisual recording; length 01:04:53
LevelFile
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