| Description | Interview with Jim Northover, alumnus of London College of Communications.
The interview can be accessed in QuickTime Movie and Waveform Audio formats, and a transcript is also available.
Audio 1 [00:00] – Jim Northover; studied at LCC in 1960s; worked as an external examiner; consultant to university; postgraduate student; currently liaising with archives; own business with John Lloyd had genesis at LCP; currently independent consultant in brand strategy. [01:45] Delivered lectures at LCC and CSM; new building when beginning at LCP in 1965; interest in design; practical reputation; change in print industry; type. [04:19] Discusses interview; Tom Eckersley; foundation at Kingston; attraction of LCP; Elephant and Castle new and old; local pubs; gritty; ongoing change. [07:40] 1965-1968 active period in design industry; design becoming collaborative; political influences; music; pop art; discipline of institution; register; structured learning of typography; LCP type book. [10:53] Graduation during period of upheaval in Paris; interviews with journalists; politics in Student Union; distinctive college approach; international feel; creative freedom versus structured typographic teaching. [14:55] Applying to Chelsea and Central schools; connection between colleges; decision to attend Kingston; experience at Kingston. [17:26] John Lloyd; designing poster for Whitechapel art space; becoming a partnership; influence of pragmatic approach; grounding for business. [20:37] Returning as external examiner; changes in leadership of design department; London Institute creation; uncomfortable change for colleges; becoming a university as a breakthrough. [24:36] Lloyd Northover consulting; student project for changed identity; value of debate; creative constellation; importance of being distinctive. [27:27] Recruiting creative students; different graphics courses; evolution of discipline. [30:53] Process of designing new identity; selection process; difficulty and success; ual acronym. [34:27] Discussing colleges having a colour; creating individuality; vivid project; evolution of project; current design; greater interaction between colleges; concern for future of institution; cultural loss; university’s success at international recruitment. [40:15] Discusses government not valuing arts; research unit for information environments; Teal Triggs; importance of connection to college; application to postgraduate course at LCC; course content; theoretical approaches; challenge of being a mature student; embryonic course. [47:04] Impressions as returning student; physical environment unchanged; changes; influence of John Lloyd; small group of more focussed students; small group on postgraduate course; comparison with undergraduate courses. [51:36] Change in student work; self-awareness; less commercial; more personal direction; lecturing at colleges; seminar at Central St Martins; integrity in design; professional stance; ethics of design and clients. [57:39] Current interrogation of business ethics; international connections of companies; broader consciousness of issues. [01:00:21] Scale of university; LCC well placed in media, design and technological developments; need for leaders in new field; critical and creative design minds; difficulty of arts in cross-disciplinary universities; strengths of UAL. [1:05:56] 2005 Lloyd Northover exhibition; discusses Eckersley visiting work; differences to present day. [01:09:18] Importance of mix of practitioners and academics; interest in film and moving image; son studied Photography at LCC; MA in Character Animation at CSM; feedback from son on colleges and courses; specialisms. [01:14:12] Importance of not becoming too specialised; fine art component; designers as articulate; recording surroundings; university too enamoured with celebrity; questioning input to society. [01:19:58] |