Record

Repository	University Archives and Special Collections Centre
Reference Number	TE/1/10
Title	Pakistan International Airlines posters
Description	The file includes large mounted posters signed by Eckersley. The first with the slogan 'fly PIA Boeing 707 to LONDON' and the second 'fly PIA Boeing 707 to GENEVA' in black and white text. An aeroplane crosses under the slogan with 'PAKISTAN INTERNATIONAL AIRLINES' coming out the tail in italics, which gives the plane and text the sense of moving. The London poster features a Beefeater in traditional dress depicted in block colours of red and yellow with white and black embellishments and a hat in black with a coloured band. The background is grass green on the top half and forest green on the bottom half with grass green starts. The Geneva poster is the same text and layout [except it reads Geneva and not London]. The figure is in Swiss dress: he wears a red waistcoat; a white shirt' a red and white rope is wound over his shoulder; a black hat with primary colour flowers around the crown; and a pipe. The background is dark turquoise to the top and marl green to the bottom. Both measure, 101cm by 63cm.
Date	c1960
Term	Air travel
	Advertising
	Graphic design
Related Material	Images: 087; 151.
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Extent	2 items.
Level	File
Access Conditions	Only the digital image can be accessed, for preservation reasons.
Copyright	Pakistan International Airlines.